The Attraction of Contrasting Alternatives
The Light Phone can only make and receive calls, similar to every other phone ever made since Alexander Graham-Bell’s invention nearly 150 years ago. The phone’s functionality is not its selling point, however. They’re selling absolution through disconnection.
Just 10 years after the first iPhone and 18 after the first Blackberry, the release of a phone that is just a phone is now a novelty.
Yet it’s messaging is compelling. “Go light” - “Your phone away from phone” - “Designed to be used as little as possible” - in our abundant world, with our smartphones-as-real-life-remotes, the concept of a product with singular functionality is attractive again, and this is a common phenomenon.
1. During the Industrial Revolution, mass-produced objects were coveted for their consistency.
2. Now I can duck into a random store in Greenpoint, and find them selling handmade mugs, plates and...
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