Products: Observe the “Desire Path”

From Wikipedia:

Desire paths can be a path created as a consequence of erosion caused by human or animal foot-fall or traffic. The path usually represents the shortest or most easily navigated route between an origin and destination.

Further:

A representative example is Twitter, which has “paved” a number of desire paths by integrating them into the service, including @ mentions, hashtags, and group discussions, although not always precisely mimicking the behaviors of users

 
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Kudos
 
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Kudos

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Either / And / Or

I frequently sketch out mind maps to explore product ideas. Last week I mapped out three simple options for how a product could interact with three different groups. They were all mutually exclusive options until I realized they didn’t... Continue →