Wikipedia: prototype for a collaborative, goal-oriented social network
Facebook is the de facto standard in online social networking in the eyes of the tech industry and the media and in the subconscious minds of consumers.
The “Facebook Model” of social networking is so well entrenched that any emergent rivals are swiftly and unfavorably analyzed against it. I suspect this is one of the reasons Snapchat rebranded its parent as Snap Inc and declared itself a camera company with Pinterest recently following suite..
Facebook’s dominance stifles the imagination. A weak abstraction of a local social system mapped to a global scale, it successfully creates a veneer of intimacy between its users that is wonderful and wonderfully hollow.
The platform does allow for some interesting and productive experiences to emerge. These are exclusive, small-scale endeavors, often private and invite-only: localized marketplaces for trading goods & services
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