Notes & Observations on Online Communities
This is a distillation of my experience in community building for Domino, a startup I co-founded that operated for nearly three years. It was a referral-driven job marketplace that let freelancers find work through their friends. As such, our community was an integral component for seeding the two-sided marketplace.
Community building is more art than science. It is highly subjective and so your mileage may vary.
1. Start immediately
Because communities are fuzzy spaces, it’s very hard to will them into being: they simply take time. There are certain things you may be able to do to expedite the process (ads, hiring community managers to recruit people / generate constant activity, partnerships) but these will be temporary effects and they may ultimately fail.
We started Domino’s community before we wrote a single line of code. Back in early 2015, we were one of the first to adopt...
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