Alexander Singh

Co-founder of Domino. Subway philosophizer.

Read this first Channel Abstracts

I wanted to write a quick post to share more context around some of my channels on

Assorted Design References
ADR began as a collection of digital design references to help with my product design education, and then quickly evolved into a scrapbook featuring art, architecture, fashion, philosophical quotes, graphic design and identity work, digital product design, editorial and print design, posters and packaging.

The broad collection now functions more like a blog that’s intended to aid in combinatorial creativity.

A Catalogue of Simple Pleasures
I’ve grown increasingly wary of the “innovations” of early 21st-century life: iPhones, social networks, the attention economy, digital vanity, the erosion of focus-as-skill, and the elevation of shallow experiences.

There are so many small, simple pleasures in life that are truly wonderful - from holding hands, to stretching, to

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Wikipedia: prototype for a collaborative, goal-oriented social network

Facebook is the de facto standard in online social networking in the eyes of the tech industry and the media and in the subconscious minds of consumers.

The “Facebook Model” of social networking is so well entrenched that any emergent rivals are swiftly and unfavorably analyzed against it. I suspect this is one of the reasons Snapchat rebranded its parent as Snap Inc and declared itself a camera company with Pinterest recently following suite..

Facebook’s dominance stifles the imagination. A weak abstraction of a local social system mapped to a global scale, it successfully creates a veneer of intimacy between its users that is wonderful and wonderfully hollow.

The platform does allow for some interesting and productive experiences to emerge. These are exclusive, small-scale endeavors, often private and invite-only: localized marketplaces for trading goods & services

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Sand and sediment

In a speech in 1964 (echoed here in 1981), Richard Feynman talked about the importance of doubt as a principle element of belief and knowledge. He lamented science’s passivity in encouraging society to embrace this point-of-view and it remains a foreign concept until today.

By virtue of his worldview as a scientist, Feynman understood that all knowledge is graded on a spectrum of certainty. Even something as mundane as the rising of tomorrow’s sun, which seems like an inevitability, cannot escape this net. Complete certainty is the domain of the delusional.

Like many of our challenges, I suspect that the reason this worldview hasn’t been more widely adopted outside of science is that it demands a rational mind, a high degree of self-awareness, and the ability to identify and discard bias, which is at odds with our ego. These are demanding qualities to cultivate.

Historically, we have

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Design the Beginning, not the End

During my conversation with Vadik one of our discussions was on the iPhone and how its current form was not directly and consciously conceived of by Jony Ive and his design team, but by the multitude of social, economic, environmental and cultural influences and decisions made throughout the process by the company, and culture as a whole.

The choices around materials, functionality, and features were the primary contributor to the phone we see today. Those choices were themselves a consideration between cost, durability, supply chain efficiencies, production volumes, and so on. In the end, the conscious aesthetic design process accounts for a fraction of the phones final form.

This reminded me of a discussion on habits with Naval and Shane on the Knowledge Project podcast and the idea of designing your habits, not your goals.

The End is inconceivable at the Beginning, and it’s a mix

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Individuality at the Intersection of our Interactions

In Seven Brief Lessons on Physics, Rovelli cites the “odd” behavior of quantum matter - to exist simultaneously in all possible states until observed or interacted with - and questions whether all reality is interaction.

Born as blank canvases, it’s easy to observe how we take shape through our interactions with others.

The individual can only exist through their interactions with others.

Our individuality is unique only at the intersections of those interactions.

How do individualistic cultures reconcile the value of “The Individual” as greater than the group which nurtures it, sustains it and maintains its form?

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Wet Clay

Wet clay is malleable, unfinished and unformed. You can still mold it, guide it and leave your mark. It is yours until it dries. Then, change necessitates destruction.

Seek the wet clay in your education, your work, your friendships, your home, your ideas and in love.

A random collection of examples include:

1. George S. Patton’s decision to become a pioneer of the nascent “art” of tank warfare

2. Cryptocurrencies and Blockchain technology*

3. A.I. and Machine Intelligence*

4. Non-Western countries (Carribean, Central & South America, Asia, Africa, the Middle East)*

5. Digital Design*

6. New farming techniques (indoor, vertical, urban)*

7. Natural wines*

8. Clothing that lasts*

9. The colonies and later, the young United States of America through to the end of World War 2.

10. Republics, in the early 1800s and onwards.

11. The printing press and eventually, the print

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The Attraction of Contrasting Alternatives


The Light Phone can only make and receive calls, similar to every other phone ever made since Alexander Graham-Bell’s invention nearly 150 years ago. The phone’s functionality is not its selling point, however. They’re selling absolution through disconnection.

Just 10 years after the first iPhone and 18 after the first Blackberry, the release of a phone that is just a phone is now a novelty.

Yet it’s messaging is compelling. “Go light” - “Your phone away from phone” - “Designed to be used as little as possible” - in our abundant world, with our smartphones-as-real-life-remotes, the concept of a product with singular functionality is attractive again, and this is a common phenomenon.


1. During the Industrial Revolution, mass-produced objects were coveted for their consistency.


2. Now I can duck into a random store in Greenpoint, and find them selling handmade mugs, plates and

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Form through Contrast

In “Getting Real”, Jason Fried encourages the reader to “pick a fight” because sometimes the best way to know what your app should be is to know what it shouldn’t be.

It touches on a broader point: all form is defined through contrast. Try not to look at yourself, or your endeavors as being the sum of a set of constituent parts. Instead, see them as the difference - or the remainder - after you subtract them from the whole.

To understand what something is, ask “what is it in opposition to?”.

This contrast - this opposition - gives your endeavors not just form, but energy, a name, and a purpose.

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Conscious Filters

This is a quiet reminder that the universe is a desolate wasteland when not processed through our conscious filter.

Celebrate our divine gift* - that we can build such grand mythic structures and find such indescribable beauty in absolute nothingness.

*Divine in capability, not in provinence

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Misadventures in Galactic Colonization

There is a vision of us as a multi-planetary species. It’s attractive & enthusiastic. It appeals to our innate desire for exploration, expansion, and progress. Musk says it’s essential to our long-term survival. He’s probably right.

Yet I cannot help but feel as though all we’re doing is spreading our proprietary brand of insanity. No matter how far we run across the interstellar plane, we’ll never escape our nature. If we don’t value self-understanding, how can we seek to settle the stars with a soft hand? As we’ve seen on Earth, a life of plunder demands a life on the run. Perhaps this grand adventure is a subconscious attempt to flee from ourselves.

The Fermi Paradox asks why we’ve seen no evidence of extraterrestrial life in spite of the high probability of its existence.

Perhaps it’s because any sufficiently advanced civilization embarks on a journey inward, not outward.

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