An Incomplete List of My UX Heuristics
I realized I don’t have a central reference for all of my UX heuristics, so here they are. I’ll be adding to this list over time.
Some are mine, many are borrowed.
Disclaimer: The validity of these heuristics is entirely dependent upon context. Know why and when to use them.
Breadcrumbs not Banquets
Too much information - especially new information - is paralyzing. Rather than giving people a “banquet” of information to gorge on, give them breadcrumbs: just enough so that they have the confidence and knowledge to proceed to the next step in the process.
Communicate the Benefit
Per this great essay from User Onboarding. I see this one broken often.
One Request At A Time
Don’t overload them. Make a single, simple request at a time: whether it’s asking them to sign up, complete an onboarding, subscribe/upgrade, invite a friend.
Perform a favor before asking for one
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