The Inverted Lens

A simple device. Whenever you are:

  1. Solving a problem.
  2. Asking a question.
  3. Answering a question
  4. Brainstorming
  5. Communicating
  6. Doing almost anything.

Take time to invert your point of view to see the object of your attention from an opposing angle.

Some objects have a single opposing angle, like looking at an email from the customer’s point of view instead of your own. Others will have many, like mapping out a product feature or determining where your product strategy is failing.


  1. March 14th 2017 - A further discussion/exploration of inversion thanks to Albert Wenger -

Now read this

Form through Contrast

In “Getting Real”, Jason Fried encourages the reader to “pick a fight” because sometimes the best way to know what your app should be is to know what it shouldn’t be. It touches on a broader point: all form is defined through contrast.... Continue →